Do you ever feel like colors give you therapy? Or that certain colors effect you differently? This site cymbolism.com, is the ultimate tool in communicating a feeling or mood with color!
This site attempts to quantify the association between colors and words, which can help designers communicate better with clients, to help achieve certain emotional effects. Since colors are believed to have specific meanings, this will help us create environments unique to our clients, and help develop moods and emotion desirable to the client's needs.
It is really fun to see what they have associated with each word, and they (Suffolk Software) are tracking all the color associations over time to help designers produce intended effects on the inhabitants, and help bring the gap together between designer/client communication.
For example, what color do you think of when you here the word:
Moment
Gay
Bliss
Profit
Pure
Sex
Corporate
Launch
1) Moment
Number one answer ~ Soft green
2) Gay
Number one answer ~ Pink
3) Bliss
Number one answer ~ Yellow
4) Profit
Number one answer ~ Green
5) Pure
Number one answer ~ White
6) Sex
Number one answer ~ Red
7) Corporate
Number one answer ~ Grey
8) Launch
Number one answer ~ Orange
With a tool like this, clients can effectively use a word to describe what it is they want, and the designer will understand their language. What colors do you associate with the words:
warm, safe, clean, plenty?
Isn't this fun?!
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Brilliant! SO clever & creative (I also like that moment is soft green & launch is orange!)
ReplyDeleteVery interesting but bliss to me is apple red.
ReplyDeleteI always enjoy reading a bit of color psychology and i believe that color does affect ones mood. Great post!
ReplyDeleteI thought i was following before, but apparently not. Just fixed that:-).
ReplyDeleteooh, good site to know of! i have some different associations, but it is so helpful to have more descriptive words (and colors) to use when working with clients.
ReplyDeletegreat site! color has such a huge effect on me. I must crave a lot of moments, because my house is full of soft green!
ReplyDeleteGreat post...I love things like color and smell have psychological qualities beyond their initial functions, for lack of a better word. These small things are so much more important than so many give them credit for.
ReplyDeleteVery interesting, I'm going to check it out. Especially since we've had a color conundrum over here this month.
ReplyDeleteCool! I totally agree w/ most of those...
ReplyDeleteNever heard of this site but I'll have to check it out! I always find the differences between men and women and color associations to be fascinating.
ReplyDeleteYes colors play a big part in my world - my home is all earthtones so it is a nice peaceful escape. My mood really dictates what I wear everyday! Love the blog! I felt happy just looking at the pretty color swatches!
ReplyDeleteXO
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I picked exactly the same colors...how weird...I love both color and no color but prefer light and space in general. How fun! Have a great week Amanda!
ReplyDeletexo
I love color therapy and your idea for simplifying the color labeling. In graphic design, we learned numbers. How confusing that was! Using feelings to describe colors is definitely communicating on a new level.
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