Consumers will demand "marketing provenance" as part of the trend toward demanding more authenticity and transparency from companies."
“It (transparency) is the new operating standard,” Debbie Weil says.
Transparency is about being open, honest, and accountable. It’s about responsibility. People are listening to you and making evaluations and decisions based upon what you say, and as such, it’s important to take responsibility for the messaging you put out there.
--Debbie Weil, Social Media Consultant http://mashable.com
To maintain the respect of the public, we need to provide clear and specific information and make our field (interior design) more user friendly. Young people are attracted to transparency. From the book, The Challenges of Interior Design.
--Mary V. Knackstedt, Author and interior designer
I have noticed a HUGE shift in my client interaction just in the past several months. I and my company's integrity are under constant scrutiny. Clients are questioning products, vendors and PROFITS. I have had two incidents just in the past two months of clients demanding to see numbers. I understand this mentality given our economic climate. I also understand that with corporate America crumbling it's no wonder no one trusts anyone.
"It was easy for us to see that 2009 exhibited an unconscionable corporate mentality. People were left as collateral damage due to corporate greed. I predict an entrepreneurial wave will occur in the U.S.--from cottage industries to fabulous internet opportunities and franchising.
--Cynthia McKay, "Building a Million-Dollar Business" columnist, principal of The McKay Group LCC
I think that it is imperative to have an open and concise dialogue. Consumers want authenticity and their trust has been severely broken, thanks to so much greed on Wall Street. But consumers also need to understand that small business' are the back bone of America. We supply the most jobs, and give back to our local communities. And we support other local business. I alone support my local upholstery shop, drapery shop, furniture makers, repair shops, painters, and the list goes on. When I get a job, I hire them, and we all support our city when we put our hard earned dollars back into the community with our purchases. I highly doubt the small profits we bring in are going towards a 'get rich quick' scheme. We are all just trying to put bread on the table, not buy a house in the Hampton's with a matching helicopter and Maserati.
Small business will continue to lead innovation in the marketplace.
It is definitely a new day. But I wonder how many other companies are jumping on to this band wagon. Will it become common practice to disclose your business to anyone who chooses to see it? Whose to say what a logical profit is? Everyone's circumstances are different. And how will we keep privacy top of our list? I guess only time will tell.
Let me know your thoughts on this issue. Will you have an open book policy with your clients? Will you disclose profits, vendors, and do it with ease?
Want to become more transparent? Here are 5 ways you can be transparent