Tuesday, February 16, 2010

Much ado about NOTHING by Amanda Burdge Nashville Interior design

Nothing was founded in 2009 by Michael Jansen and Bas Korsten, one of the most awarded creative teams in Europe.

Nothing is not an advertising agency, not a design agency, not a product innovation agency, not a brand experience, or a research agency. Nothing is whatever the client’s opportunities needs it to be. Thats why the term “commercial creativity” ie all ideas that help brands grow. It is essentially, Nothing.

Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg (www.alrik.nl) and Joost van Bleiswijk. Yes ENTIRELY from cardboard!

Using the same method of construction as his No Screw No Glue project, van Bleiswijk created the interior using over 500 square metres of reinforced cardboard. The 1500 separate pieces were slotted together using NO GLUE or FIXINGS.

Michael Jansen says:
“Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap throw-away material to build a unique and memorable work space, seemed a good way to materialize this thought.”

Nothing’s goal is simple: turn consumers into brand advocates by any means to hand. This approach sees Jansen and Korsten creating meaningful brand experiences ranging from product innovation and store design, to employee training programmes and, yes, even TV campaigns.


  1. VERY COOL! I love the concept, and the name is amazing. I think the older we get, the more we discount the power of ideas, and a business like this shows that anything really is possible if you first have an idea. Thanks for sharing!

    Not sure how familiar you are with Atlanta, but Va-Hi is named for the intersection at Virginia and North Highland Avenue. North Highland crosses Ponce de Leon (which runs to the Fox Theatre on Peachtree Road) and is very close to Piedmont Park. There are a few cute shops and restaurants in the area, and the homes are amazing, if you love old bungalow & tudor homes. There's also a really great street fair in the summer. If I were to move to a dream house & location here in Atlanta, it would be either the Highlands, or Downtown Decatur. :)

  2. OMG- I just wrote this LONG comments, I hope I didn't forget to hit submit . . . .

  3. Goats are masters of nothing.

    It does look amazing for cardboard

  4. This is incredibly impressive. The whole concept of how an idea turns nothing into something is one that has always caused me to pause because it is so powerful. I mean EVERYTHING around us is the result of an idea. And I love how they use the cardboard - are those windows in that room? Amazing that they are framed out with cardboard...!

  5. Incredible!! I am amazed at this kind of work. All those times...if only I had thought of that!!

  6. Very cool :-) And love the concept behind the name Nothing -- although really, it could be called Everything!!